In this episode, Simone Giertz and Nayeema Raza (host of Smart Girl Dumb Questions) dive into the story behind the Patch Cap — a hat made of hook & loop fabric so you can stick anything to it.
They talk about why it felt like it could be a viral product, how Simone actually uses it day to day, and what happened when the launch didn’t go as planned. It’s a chat about what it’s like to believe in a product, put it out into the world, and deal with the gap between expectations and reality.
Shop the patch cap here
