In this episode, Simone Giertz and Nayeema Raza (host of @SmartGirlDumbQuestions) dive into the honest story behind one of Simone’s most beloved and complicated creations: The Every Day Goal Calendar.
It started as a simple idea for a daily habit tracker designed to boost motivation and help Simone stick to daily habits. The conversation explores the pressure that comes with perfectionism, the reality of maintaining those habits, and how the product design itself informs our approach to success. It’s a deep, funny dive into the process of creating a simple productivity tool and the constant challenge of showing up every day.
(Update: Simone is currently using the Every Day Goal Calendar to track her workouts.)
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Transcript
The calendar that changed everything
Nov 14, 2025
Move Slow & Build Things Podcast
Join 40,000+ curious minds tuning in for intimate conversations with Simone Giertz, founder of Yetch Studio—on building a business, creating content, and staying ahead in design and engineering. It’s honest, messy, and fun.
Join 40,000+ curious minds tuning in for intimate conversations with Simone Giertz, founder of Yetch Studio—on building a business, creating content, and staying ahead in design and engineering. It’s honest, messy, and fun.Listen on
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