<![CDATA[Move Slow & Build Things]]>https://www.msabt.comhttps://substackcdn.com/image/fetch/$s_!OWxR!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb6f9eb60-affa-4a3e-950a-fe46ccab9bfe_746x746.pngMove Slow & Build Thingshttps://www.msabt.comSubstackThu, 07 May 2026 01:23:31 GMT<![CDATA[The product launch we didn't expect]]>https://www.msabt.com/p/the-product-launch-we-didnt-expecthttps://www.msabt.com/p/the-product-launch-we-didnt-expectFri, 19 Dec 2025 17:00:32 GMTIn this episode, Simone Giertz and Nayeema Raza (host of Smart Girl Dumb Questions) dive into the story behind the Patch Cap — a hat made of hook & loop fabric so you can stick anything to it.


They talk about why it felt like it could be a viral product, how Simone actually uses it day to day, and what happened when the launch didn’t go as planned. It’s a chat about what it’s like to believe in a product, put it out into the world, and deal with the gap between expectations and reality.

Shop the patch cap here

]]><![CDATA[The calendar that changed everything]]>https://www.msabt.com/p/the-calendar-that-changed-everythinghttps://www.msabt.com/p/the-calendar-that-changed-everythingFri, 14 Nov 2025 17:02:16 GMTIn this episode, Simone Giertz and Nayeema Raza (host of ⁨@SmartGirlDumbQuestions⁩) dive into the honest story behind one of Simone’s most beloved and complicated creations: The Every Day Goal Calendar.

It started as a simple idea for a daily habit tracker designed to boost motivation and help Simone stick to daily habits. The conversation explores the pressure that comes with perfectionism, the reality of maintaining those habits, and how the product design itself informs our approach to success. It’s a deep, funny dive into the process of creating a simple productivity tool and the constant challenge of showing up every day.

(Update: Simone is currently using the Every Day Goal Calendar to track her workouts.)

]]><![CDATA[How being sick changed my focus]]>https://www.msabt.com/p/episode-2-the-yetchstudio-storyhttps://www.msabt.com/p/episode-2-the-yetchstudio-storyFri, 17 Oct 2025 16:02:09 GMTIn episode two, Simone Giertz and Nayeema Raza (host of Smart Girl Dumb Questions) dig into the story behind Yetch.Studio—and how Simone went from being the “Queen of Shitty Robots” to creating unique solutions to everyday problems. They talk about the early days of making viral inventions for fun, the life-changing experience of being diagnosed with a brain tumor, and how that moment reshaped her approach to creativity—and ultimately led to Yetch.Studio becoming what it is today.

]]><![CDATA[How puzzles can fund a start-up]]>https://www.msabt.com/p/episode-1-the-edge-piece-puzzlehttps://www.msabt.com/p/episode-1-the-edge-piece-puzzleThu, 25 Sep 2025 16:02:07 GMTIn our very first episode, Simone Giertz and Nayeema Raza (host of @smartgirldumbquestions) dive into the chaos of launching the Edge Piece Puzzle—a puzzle made almost entirely of edge pieces. From the puzzle selling way faster than expected to the flood of counterfeit copies popping up online, and even the discovery of an accidental symbol hiding in the design, nothing was off-limits. It’s a behind-the-scenes look at how a weird idea turned into a real product—and all the messy, funny, and unexpected things that happened along the way.

]]><![CDATA[Coming soon]]>https://www.msabt.com/p/coming-soonhttps://www.msabt.com/p/coming-soonWed, 07 May 2025 06:33:57 GMTThis is Move Slow

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